In a recent top 1000 Fortune Companies Survey published in the Harvard Business review; 7 in 10 companies reported to have seen a reduction in expenditure of up to 10% (BRAC 2015) additionally 6 in 10 have seen an increase in revenue and an up to 8-10% increase in profit (BRAC 2015) due to data driven decision making within their companies.
Our Research and Analytics chooses from a variety of approaches to respond to your needs. To select the most suitable approach we carefully assess the:
This type of study helps in the Usage & Attitude which always provide key consumer related information on: Incidence, Penetration, Motivation of consumption/Usage, Brand Performance, Product Quality, Product Image, likes and dislikes as well as expectations.
Product testing is critical for product acceptance, improvements on user experience and interface interaction (UI/UX Testing). Generally, product test is concerned with asking the consumer to try a particular product for necessary modifications if applicable or otherwise, to get consumer feedback
Product testing is critical for product acceptance, improvements on user experience and interface interaction (UI/UX Testing). Generally, product test is concerned with asking the consumer to try a particular product for necessary modifications if applicable or otherwise, to get consumer feedback.
This study is used to check customer satisfaction relative to the Client’s products and services based on product quality, pricing and other services including after sales services
This type of study is used to get direct and first-hand information for strategic decision making and policy formulation in the area of staff training and development to create a better customer experience.
Product testing is critical for product acceptance, improvements on user experience and interface interaction (UI/UX Testing). Generally, product test is concerned with asking the consumer to try a particular product
We partner with our clients to improve the efficiency of their advertising through pre-testing and postcampaign research. Pre-testing is conducted as needed, whilst post-campaign is continuous inmarket research that monitors the performance of a campaign over time.
This type of study is used to get direct and first-hand information for strategic decision making and policy formulation in the area of staff training and development to create a better customer experience.
A satisfied employee is not necessarily an engaged employee. Cognizant of this, our customized employee surveys yield insights on employee engagement levels, the key engagement drivers, vulnerabilities, priorities for improvement and organizational change potential.
Understanding the effects of policies, projects, and programmes on
individuals, communities, societies and service users has become a
central element of the project / intervention life cycle. Now more than
ever, the evidence underpinning the decision-making process is an
essential element of project development
Our team specializes in a number of disciplines across a range of
sectors, working with public and private clients in Tanzania and
overseas to understand the social effects of their proposals on the wider
community.
Value chain analysis is a process for understanding the systemic factors
and conditions under which a value chain and its firms can achieve
higher levels of performance. When using value chains as a means
of fostering growth and reducing poverty; the analysis focuses
on identifying ways to contribute to two key objectives:
Our Behavioural Research function is a multidisciplinary team
of behavioural scientists that specialises in applying behavioural science
to policy and product design. We have a mixture of behavioural
economists and psychologists. We believe that this combination
of perspectives is important for producing good research on people’s
decision making and behaviour
Leading the data revolution in Africa.
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