A leading applied researcher in East Africa, with over 10 years’ experience across the region. This has seen him carefully design and efficiently implement research initiatives in the following spaces: market research, social research, financial sector research and political research, while working for Ipsos Tanzania (formerly Synovate/Steadman Group), Twaweza East Africa and Financial Sector Deepening Trust (FSDT). Elvis has meticulously run multiple surveys using a wide range of research methodologies and techniques.
As part of his work in redefining research methodologies and its turnaround time, he played a played a crucial role in designing and rolling out of Africa’s first nationally representative mobile phone survey in Tanzania known as Sauti za Wananchi (Voices of the Citizens) that interviews a cross-section of respondents once a month on various; social, political and economic issues and publicly publishes a report and supporting data. As a result of the initiative’s success in Tanzania, he went on to champion the scaling up of the initiative into Kenya in late 2014. In the spirit of stimulating global learning on high frequency surveys, Elvis has co-authored in a World Bank and Twaweza handbook on mobile phone panel survey.
He is the founder of Redefine and lead researcher at Redefine. At the same time, he is the head of research and development at FSDT, Elvis oversees the intersection between research, data and innovation. In a fast-evolving market information world, data is slowly taking the front seat in both describing consumer behaviour and delivering better services. In the efforts to leverage on the power of data to unlock consumer value, he oversees; insights generation, development of market information systems, evidence-based policy and strategy formulation, innovation acceleration programs and product development. This has led him to pioneering, ground-breaking problem-solving research/data lead platforms (FinSights Lab and DataDisrupt) in the financial sector.